SUBJECT: [FIRSTNAME], Value Perception (Bonus Secret)

Dear [FIRSTNAME],

E-books are rapidly increasing in popularity. That popularity

has lead to a surge in the number of e-books that are now

available for sale. If you want to make a profit with your

e-book, you need to set your e-book apart from all of the rest.

A good e-book can sell, but you may need to add a little bit

more. Whether you are preparing to sell a new e-book or if you

have had trouble selling one that you already wrote, you may

want to think about bonuses. Bonuses are a great way to

increase your sales. It is no secret that consumers like free

things; free things that are often referred to as bonuses.

As it was mentioned above, bonuses are often used to describe

things that are being offered for free or at a discounted price.

If properly executed, you may be able to attract a large number

of e-book buyers, just for offering additional bonsuses. To

make the most out of offering a bonus, you are urged to choose

that bonus wisely. Bonuses that may be worth your time include

free product samples, coupons, discount codes, printable charts

or other resource guides, or additional e-book features, like

more content or extra chapters.

In addition to having a wide variety of bonuses to choose from,

when offering them with an e-book purchase, you can also decide

where those bonuses will come from. There are many e-book

authors who like to offer their own bonuses. These types of

bonuses often include additional e-book content or printable

resources, such as charts. For instance, if you are writing an

e-book that outlines getting out of debt, you may want to

include a number of extra, but free printable resources. These

guides could include monthly budget charts, a debt total tally

sheet, or a chart that can be used to track spending habits.

What is nice about offering these types of bonuses is that they

are relatively easy to offer and they are bonuses that many will

use.

If you are interested in offering a different type of bonus,

like free product samples or coupons, you may need outside

assistance. For this example, let’s say that you were trying to

sell an e-book that outlines caring for your exotic pet. You

may be able to partner with an exotic pet store, online or

offline. In most cases, you will find that most businesses

would be more than willing to provide you with coupons or

discount codes to give to your buyers. Coupons for items such

as exotic pet food and other supplies may be needed and put to

good use by your e-book buyers. It is also important to note

that the company which you partner with may also be able to

benefit; they too will likely see an increase in sales, as many

consumers shop where they can save money. Those first-time

sales may even create long-term customers; therefore, everything

works out for everyone involved.

When it comes to adding bonuses to e-books to increase value or

increase the chances of a sale, there are many e-book authors

who wonder exactly how far they should take it. In all honesty,

it is your decision to make. If you are able to create your own

low-cost bonuses, like printable resource guides, you may want

to think about giving these bonuses away to all buyers. If you

are partnering with another business, to offer free product

samples or coupons, it might be best to set a time frame or

limit the number of buyers who qualify for the bonuses.

Advertising that bonuses are available for the first one hundred

buyers will likely cause a temporary spike in sales, but it may

be just enough to generate interest or create a “buzz.”

Adding a bonus or bonuses to your e-book is something that is

completely optional; you don’t have to do it if you don’t want

to. However, e-book bonuses have a fairly high success rate,

especially when marketed the proper way. If you decide to offer

e-book bonuses, consider advertising them, along side your

e-book on your e-book sales page, in online classified ads, and

in any press releases that you may decide to create.

To your success,

YOUR NAME HERE

P.S. From a consumer standpoint, do you like getting free

things, There is a good chance that you do and so do millions

of other consumers.

Achieve From Home With These Important Rules

The Internet allows you to gather a great deal of knowledge in a number of areas. Learning the ins and outs of your home business is something that can be taught through the Internet. The article below can help.

When running a home business be sure to schedule specific business hours. It can be extremely difficult when you start a home business to stay out of the office, but if you want to keep your sanity and maintain a positive relationship with others you want to be sure to make time for each, and set a standard that others can expect from you.

Unless you live alone, be considerate of the others in your household. Don’t let your work take over common spaces or invade someone else’s personal area. Don’t treat your roommates or family like employees. Make your needs known, but remember that this space is a home first and an office second.

If you are going to splurge on any home office furniture, splurge on a very comfortable office chair. You are going to spend many, many hours in this chair and if it is uncomfortable, you will not be as productive as you could be and you could technically, do damage to your body.

Make sure you keep accurate records of all your home business activity. It’s easy to put off pesky record-keeping tasks till you feel like doing them, but strive to keep everything pertaining to your business up-to-date so that you won’t be confused and stressed out later on.

Write a business plan. Figure out whether your home business idea is workable. Even if you don’t plan to apply for a loan from the SBA (Small Business Administration) or a bank, you still need a business plan. Determine whether there is actually a market for your product before putting a lot of money into it.

Make it easy for customers and retailers to get in touch with you. Use your business website as your email address and give it out to everyone. This helps keep your business name out there to be seen. Place your business email address on every piece of correspondence. Include it on your business cards and stationery. On your website, add a link to your email address on every single page to help customers contact you faster.

This article should help you be more hopeful about your new home business. Remember each of the tips learned here; refer back if necessary. You need to remember this information so that you can better your home business.

About High Capacity Web Hosting

If you have a website that gets a great number of daily visitors and has many specific technical configurations, you may be wondering if you need high capacity web hosting instead of a regular shared web hosting plan. You might be thinking that a high capacity plan could provide you with a faster connection for your customers and more disk space. Perhaps you are questioning if choosing this type of web host would be the best idea for your website.

The best way to know if you need a high capacity hosting plan is to consider the bandwidth of your current plan and how well your website functions at that bandwidth. Not sure what bandwidth is, An easy way to understand bandwidth is to think of it as a pipe. Information from your website flows through that pipe to customers. Your pipe needs to be wide enough to allow the right number of customers to easily come and go from your website. If you have more customers than your pipe can handle, the pipe will get backed up and customers will not be able to load up your site very well or very quickly. If this is an issue for you (or you anticipate it to be an issue soon), you need more pipes. In other words, you need more bandwidth–and a higher capacity web host.

First of all, there are many types of web hosting packages that are available through various web host providers that are labeled as high capacity. So, each web host has a different concept of what high capacity hosting actually is. For many providers, all it takes to turn a regular hosting plan into a high capacity plan is to increase the storage space to anywhere from 500 MB to 2 GB and to increase the bandwidth up to 10 GB to 50 GB per month. They may add more FTP accounts and SQL databases. It is also common for these web hosts to increase the number of email lists, subdomains, parked domains, and more in their high capacity packages.

Other websites have a different concept of what high capacity hosting should be. These sites believe that regular shared hosting may not be suitable for larger and busier websites. But, instead of insisting upon a dedicated server situation (which can be very costly and difficult to manage), these web hosts offer a a special high capacity hosting in which certain servers are used by less than twenty accounts. The host also increases the disk space and bandwidth for each account. This type of package does cost more than regular shared hosting packages; however, it allows webmasters to have the easy management of a shared server with the extra resources of a high capacity package.

You can, of course, choose to go with the ultimate type of high capacity web host plan–a dedicated server. But, these plans are best only for the largest and busiest websites because they are quite expensive and because they require a good deal of technical knowledge.

A Plethora Of Ideas For Video Marketing Excellence

Video marketing has proven to be an incredibly effective way to improve business and dramatically increase sales and profits. In order for you to be able to take full advantage of video marketing, you must educate yourself properly on the best video marketing strategies. This article is loaded with great video marketing tips, so read on to learn more.

Encourage your viewers to comment on your video and share it with friends. The more buzz your video generates, even if it is slanted negatively, can be very advantageous. Sharing the video helps spread your message to other people with no effort on your part, and people are more likely to view something sent from a friend.

Video is a great medium for conveying ideas. This works in business by showing customers what makes your business special. A short video describing your products or highlighting your experience will go a long way to making that sale. Remember to be clear and make any ideas your convey simple to understand so that your video marketing campaign will be a total success.

When making videos for marketing purposes, it is a good idea for you to talk to your audience honestly. If people get the idea that the only thing on your mind is making a profit, that will make them more likely to do business elsewhere. While there is nothing wrong with wanting to turn a profit, you must always think of your customers first.

To make video marketing easy try a video blog. In this type video you will be able to share what you are thinking about or working on every day. For example, if your business sells cooking supplies, you could make a video of a recipe, a how-to video on using one of your products or cooking tips.

Some of the most effective ways to gain an audience for your videos will be by using ads in social media or qr codes to direct people to yours videos. People who see these advertisements will already have the means (and likely the time) to watch the video. If they like it, they can instantly share the link with a friend, giving your business’s video yet one more exposure!

What makes your video different, How can you stand out from the crowd, You can’t just create the same videos everyone else is making. How can you repeat the success of “Gagnam Style”, Sit down and think about it and brainstorm some new and original ideas never seen before online.

Put your video on video sharing sites. Of course, you are going to put your video on your site. However, that’s just the first place you should post. Next, you should post on sites such as Youtube and Vimeo. That way, you are going to be more likely to go viral and reach more people.

As was previously stated in the opening paragraph of this article, video marketing is a highly effective way to improve your business. By properly implementing video marketing you are sure to see an increase in profits. Apply everything that you’ve learned from this article and start making big money today!

A How-To Guide For Mobile Marketing

Consumers seem to be flocking to mobile devices so that they can have access to a number of options throughout their day. When your business utilizes mobile marketing, you are effectively turning the consumers mobile device into an all access pass into their world. Capturing the consumer at times they would otherwise not be available is the beauty of mobile marketing.

Mobile marketing is all about catering to that particular niche, so you really have to play it up by formatting everything you put out to work well in the mobile world. So if you ever do make any videos, make sure they’re preemptively formatted for mobile devices to ensure the best quality.

Your natural inclination may be to send out unsolicited messages with your new mobile marketing campaign, but spamming people is never the way to go in any campaign. It is a huge turn-off and can possibly leave a permanent stain on your reputation and cause you to lose regular customers.

When you are sending a text, it is important to get right to the point. Tell your customer why you are messaging, what kind of deal you are offering, how it will help them out, and also how to take advantage of the deal. This will leave your customers a lot happier because you are not just wasting their time.

You are going to want to take the time to develop a solid plan before you start your mobile marketing campaign. You are not going to gain anything from the campaign if you do not take the time that is needed, to properly develop a marketing plan through mobile means.

Split-test your landing pages to see which one performs better. This is a great tactic to use in your mobile marketing campaign because it allows you to quickly put the better material out there. By creating two unique landing pages and then using HubSpot tools, you can perform an A/B Split Test and find out which page to go with.

One of the most interesting aspects of the new smartphones is the inclusion of GPS functions. Incorporate location into your mobile marketing by providing the option for users to quickly locate the nearest authorized retailer or site for your products and services, then offer a discount or promotional code for users who visit that location.

Personalize your mobile-marketing messages. In some cases businesses will fail to personalize the messages, which creates a message that can seem a bit like spam. If you simply use the subscribers name in the message, you will find a better response that is going to yield much better results.

Make sure to conduct a usability test before rolling out your mobile marketing campaign to your consumers. Ask friends, family, employees or all of the above to receive your messages, respond and ask for their honest opinion of the experience. This way you will make sure everything works to provide the best experience for your customers.

With mobile marketing, there is no escape from the influence of a savvy company with a desirable product. Understanding and utilizing this service now, will allow you to grow with the advertising options mobile marketing provides. Using some of the tips in this article will enable you to embrace the mobile marketing process more fluidly.

A Successful Website Needs Link Popularity

Linking your site from other websites is one of the most common ways to get your site noticed on the internet. However there has been some misuse of this technique in the way of creating ‘link farms’. This has caused the search engines to take notice and set restrictions of sites using this link farming technique. However, if you are a website owner that uses link exchanges in the proper way you can get some great results with this technique and see much more traffic coming to your site.

When you use this linking technique properly you can create an important internet presence. When you have links pointing to your website you will see improved rankings from the search engines as well as increased traffic to your site.

The basic method for link exchange is a simple link swap where you contact another website owner and offer to put their link on your website in exchange for them putting your link on their website. You would usually do this with a website that had relevant content to your website.

Another common way to build links to your site is to pay for incoming links from high ranking websites. This is an effective method but the payment may be recurring on a monthly basis.

Do some article marketing to build links. Article marketing is simply writing articles that are relevant to your niche and submit them to other websites, mainly article directories. With each article that you submit you include a link to your website. You can then submit your article to high ranking article directories like EzineArticles.com, ArticlesBase.com and GoArticles.com. Readers love to know more about the topic they are searching for and if you provide good information in your article then your readers will more than likely click on your link and visit your website.

Join a forum online that relates to your niche and become a contributor, posting regular posts and comments. Set up your signature to include a link back to your website and every time that you make a post on the forum you are creating another link pointing back to your site. If you make your comments interesting and informative then other forum members will likely click on your signature link and visit your website.

Start a blog that uses RSS feeds and submit the blog to search engines and RSS directories. This will give you extra internet exposure and remember to link your blog to your website. You can post new content to your blog regularly to increase ranking and exposure.

To increase the traffic to your website you need to be prepared to put in the time and effort required. There are also methods that you can pay for to increase rankings such as the point about paying for inbound links. You can also pay for Adwords advertising to promote your website. If you can afford to pay for these services they will benefit your website but if you can’t afford them right now then just try some of the free methods.

With any of these link building methods you need to target a specific audience to your niche. This is particularly so with the paid methods as you don’t want to pay to receive visitors that have no interest in your niche, product or service.

You also want to keep your current visitors coming back and you can do this by having an interesting and quality website that they will want to return to. Monitor each method that you use for building links and find which one’s work best for you and then continue to build using the methods that are working well.

A Simple Link Building Strategy For Getting To The Top

One of the most vital elements of SEO (search engine optimization) is link building. A good link building strategy will send a lot of traffic to your website and will also improve your ranking in the search engines. When you get a link back to your site from another site, it sends the signal to the all-powerful search engines that your site has something worth linking to. As a result, they move your site a little higher up in their listings. So, the reasoning is that the more such links you can get, the closer to the top of the heap you can get. And being in the first few results will give you a huge boost of visitors coming in after doing a search.

There are many different ways to get backlinks, but there is one thing you should do to increase your chances. You need to make sure that your site offers useful and relevant content based on the keywords you are trying to rank for. When you can show that you have great content other sites will be more likely to link to you, and you may not even have to request that they do so.

You should also know that not all links are created equally. The text used to label your site on somebody else’s site makes a difference. For example if the link people click on to get to your site (from another site) says “www.yourdomainname.com” it will count for something, but as much as if the text were something like “best product”. Therefore, one part of your link building strategy should include a recommended way of linking back to you, and that way should include the keywords you want to rank for.

Don’t forget to link to sites yourself. This is good karma. After all, you can’t really expect sites to link back to you if you’re not linking to any yourself. Having outbound links makes your site more complete for visitors, but it also increases the odds that other sites will provide you with backlinks.

If you like, you can look into trying a link building service, but be sure to research any company you’re considering before doing business with them. The reason for this is that some backlinking services are flagged by the search engines, and using their services can actually make you go lower in the rankings. Other than that, if you can find a reliable service, they can be a real time saver and improve your rankings at the same time.

Some site owners like to make direct contact with other site owners as part of their link building strategy. However, this is frowned upon by some, but it can work. Whatever you do, don’t use a form letter that sounds generic. Be yourself, be polite and be professional; making sure to personalize the message. With luck, you will get tons of backlinks.

A Shrewd Way To Get Targeted Online Traffic

If you are not able to bring the targeted online traffic to your website, there is no meaning in having a website at all. Hence this should be your top priority. You should view your website through the eyes of your potential customers and then only you can get an unbiased opinion about it.

In addition to improving the quality of your website, there are several techniques by adopting which you can achieve a good targeted traffic to your website. Instead of getting a very high number of visitors to your site, you should aim to get a good targeted traffic. Then only you can convert the traffic into more sales.

Online blogging is one of the techniques that is adopted by many marketeers. This truly has a potential to get you traffic to your website. When you write blogs, you should remember that they must be relevant to the niche of the product you handle. You can post these blogs on your web page or on article directories or on social networking sites. There are several free blogging sites available on which you can post your blogs also.

But you will be able to sustain the interest of the targeted traffic in your articles only if your contents are interesting as well as informative. But if you beat around the bush or if your contents are dull, boring and without substance, gradually these fans will wither away. You can also make your blogs dynamic and participative allowing the readers to share their ideas on your blogs so that you may benefit immensely when you contemplate improving your products or services. This may be a good feed-back for your business also.

The secret of writing informative blogs lies in updating your personal knowledge in the niche you are handling. If you study deep into your niche, you may be surprised to gain knowledge of many unknown and fascinating things about the product you are handling. Research is taking place throughout the world on a continuous basis and several innovations are being made. By keeping abreast of all these things, you can make your blogs as interesting as possible. Such blogs and articles that are posted on directories will definitely lift your place in the search engine rankings so that more and more targeted traffic will visit your website.

Apart from writing such blogs, you should ensure that your website also has content of superior quality. You should keep on changing, modifying and improving the content periodically so that the visiting traffic will find it interesting and will be motivated to visit it repeatedly. This will pave way for repeat-sales from such targeted traffic. Even the search engines weigh the quality of the website content to decide the ranking of your website.

If the contents of your blogs and website evoke such a good interest in your targeted online traffic, you can be sure of achieving phenomenal success in your business.

A Profitable Email Marketing Strategy

Internet marketing covers a lot of different areas. From website design to search engine optimization, online marketing is necessary to have a successful business on the internet. One of the most important aspects of it is having a solid email marketing strategy.

Perhaps you are already doing some email marketing. If so, then you are far ahead of all of the businesses who don’t do it. Whether you do it now or not, and no matter to what degree you are doing it, having an effective email marketing strategy is absolutely vital to your business reaching its full profit potential.

Email is one of the most basic things computer users use on a regular basis. This means even if they don’t do much else, they at least know how to check their email. To be sure, there are a lot of people that get connected just so they can send and receive email. Being able to tap into that is key to internet marketing.

So, the question then becomes what makes a successful email marketing strategy. In short, it’s getting people to agree to receive messages from you on a regular basis. The reason that this is so important is that it gives you a captive audience to market to repeatedly. The people on your email list don’t have to remember to visit your website to check if you are running a special offer. Nope. All they need to do is see your message waiting for them in their inbox.

At the very least, you should get the email address of everybody that buys from you online; just make it a part of the purchase process. Current customers tend to make up the most responsive lists for future mailings. They have already bought from you, so they are more likely to buy from you again, assuming you have met their expectations.

However, you know as well as anybody that not all visitors to your site are going to buy something. In fact, it’s safe to say that the vast majority of them won’t buy anything at all when they visit your page. That’s just the way the math works out. But does that mean you should just let them go and hope they come back in a buying mood some other time, Of course not! And that’s the other way an email marketing strategy can improve the bottom line of your business.

Give non-buyers a reason to sign up for your email list, too. (If at all possible, have a separate list for buyers and non-buyers.) Just because they weren’t ready to buy this time, doesn’t mean they won’t be ready the next time you send out a mailing to them.

Finally, remember that every mailing you send out should provide value of some kind. You can send out informational pieces that relate to your product, or you can send out sales pieces. But offering value is absolutely necessary to having an effective email marketing strategy.

A Plan for Effective Internet Marketing

Internet marketing isn’t always the easiest thing to do. However there is one key to effective internet marketing that far too many people overlook. So, what is it that they don’t do, They don’t make a plan. To be fair, a lot of internet marketers think they have a plan, but saying “I’m going to make some money” is not a plan.

Perhaps that’s one of the primary reasons why franchises are so popular. They present a very detailed plan for just about every aspect of running a business. But we are talking about internet marketing, not a traditional bricks and mortar business. So, what you really need for effective internet marketing is a business plan.

Let’s be blunt, creating a business plan is going to take time and effort. Without one, however, you will be wandering aimlessly through your business and bringing in money in a way that’s too hit or miss. You may do okay without one, but you won’t see your full profit potential unless you have a business plan in place. Think of it as the difference between having a hobby and having a real business that makes you money. If you want it to be a hobby, then that’s up to you; maybe you don’t really need a plan.

Your plan is a sort of road map to help you define and reach your goals. A good way to start your business plan is to think of where you want to end up, then start working backwards from there. What steps will you have to take, How much will you make, How will you make it, How much will you invest, What marketing methods will you use to promote your online business, Answering questions like these will help you make a good plan.

The questions you ask are important. Try to think of as many aspects of your business as you can. And when answering, be as detailed and specific as you can. In fact, if you find you are giving vague answers, take that as a sign that you need to give your business plan for effective internet marketing more thought.

Once you have asked and answered the necessary questions, it’s time to start organizing your plan. Try to arrange things in a logical way so they make more sense. Be as linear as possible. You should also divide your plan into short, medium and long term goals. This will help you to stay on track as your business grows.

You should be ready to make revisions to your plan as needed, but don’t make those changes lightly. However, your business is going to grow, and you won’t be able to predict how things turn out with 100% accuracy. So you need to be able alter your plan if the situation warrants it. Remember, your business plan isn’t written in stone and is there to work for you, not against you.

As you can see, one of the keys to effective internet marketing is to have a business plan. IT could be argued that if you don’t have such a plan, then you don’t really have a business. If you are just doing this for a hobby, that’s fine, but if you want to make money like a real business, then you need to treat it like one.