Should You Pay an Affiliate to Promote Your Product

Many product owners wonder whether they should pay an affiliate to promote their product. While I think the answer is generally yes, there are exceptions to when you want to pay an affiliate.

You can only get so many people to come to your website on your own. Your pay per click resources are limited and you can only write so many articles and create so many back links before your time is exhausted. If you have an army of affiliates promoting your product, you simply will be able to make more sales. If your affiliates aren’t poaching off of the sales you would make yourself, paying affiliates to market your product is a no brainer.

If you were selling chocolate chip cookies, each additional dozen cookies would cost you money to produce. But digital products are different. It costs you almost the same amount of money to produce one product as it does to produce a million. Therefore, why wouldn’t you want to pick up low hanging fruit by paying affiliates to promote your product,

Additionally, once you get a customer, you can sell to him or her for life. If you have structured your product line correctly, you can pay an affiliate 75 percent of the original purchase price, but continue to market to that customer for the rest of his life without paying the affiliate any additional money.

Affiliate marketers are very good at their area of specialization or they wash out quickly. Some are experts at pay per click and know how to deliver traffic to your site that converts. Others put in the time to write articles that pre-sell customers on your product before they ever land on your page. Video marketing, forum marketing, and classified ads are other specialities of affiliate marketers.

So, are there times when it doesn’t make sense to pay affiliate marketers, Yes, there are.

If you are only going to sell 100 of an item and you have 1,000 responsive people on your personal email list, you will probably not want to pay affiliates. When you can sell out the subscription yourself, there is no need to split the proceeds.

Another time when you may want to consider not using affiliates is when you want to control how the product is marketed. When you open the product up to affiliate marketers, you lose control of the advertising process. Marketers could spam safe lists or classified sites and give your product a bad name.

Most product owners, however, find that the benefits outweigh the down sides of paying affiliates.

Clickbank is the most popular way to set up an affiliate program for digital products. PayDotCom tried to give Clickbank a run for its money, but hasn’t taken off as well as the promoters hoped. You can also set up a script to run an affiliate program. The $7 script and Rapid Action Profits are two scripts which let you pay affiliates.

3 Tips to Make Your Forum Marketing Work for You

Forum marketing is a great way for you, the website owner, to promote your website, product or idea. This is an effective way to create long term relationships as well as a very profitable site. Forum sites are all about opinions an idea as well as promoting your business. Forum marketing enables you to reach a targeted group of people that will help you market your product.

There are some tips that you need to be aware of to have a successful forum marketing campaign for you. These tips are very helpful in teaching you the proper way to promote your product in the best way.

1. Visits
This is the most important step in building your reputation. You need to make frequent visits to the forums that you have chosen and become an active respondent and poster. You need to actively take part in the forum and be able to provide your own opinion about topics that may be discussed in the forum. Also you need to be able to answer the other members’ questions without wanting anything in return. All of these while you are visiting, the site will help you grow your reputation as an expert on the subject that you are trying to promote.

2. Hiring Services
You can also consider, although it is not recommended, hiring a team of qualified writers. These writers can do the posting in the forums for you in a well-written manner. Outsourcing your posts should be done with extreme caution though because it can disqualify you as an expert therefore you will lose valuable sales. Most internet marketers recommend that you skip this step and do all the posting that is required in person. This will allow you to keep your status as expert and therefore you will receive more visitors to your site.

3. Signature
After you have posted at least 50 times in your post, you should create a signature line. This signature line will contain the link to your business. This signature link can become a permanent link that you can use for all your posts. This will allow the other members of the forum to click on your signature and visit your site. Usually when they click on your signature line they sign up on your site and also sometimes will purchase the item you are trying to sell. Signature lines are a very important part of forum marketing.

Forums are considered the greatest way to gain traffic to your site without spending little or no money on advertising. In order to be successful, you need to follow these steps. Once you do this you will be raking in the visitors as well as the income in no time.

3 Link Popularity Myths

Link popularity is the biggest trend for internet business owners today. It is also one of the most common forms that search engines now use to rank your site on the search engines. With all this popularity it is not hard to understand why there are so many myths and believes out there that surround link popularity. What has worked for others may not work for someone else. Here are a few common myths and beliefs that are surrounding link popularity today.

1. Free

It is true that link popularity is free to the internet web owner but do to the high popularity that link building has created these free sites are getting harder and harder to find. Creating a website is a way for you to create an income in order to create that income you need to do some advertising. Link building is one of the best forms for advertising on the internet so therefore you definitely want to consider spending the money. Joining free link building sites have recently begun to hurt the internet business world rather than help. Too many of the free sites are going to automatic software now that are generating duplicate pages for all members of their sites. These duplicate pages will be tossed out by search engines as spam. The paid sites are now the best way for you to go to avoid these duplicate page formats.

2. Search engines

While some link building sites guarantee that you can appear in the top ten on the search engines this is simply not true. There are a number of different ways that search engines rank your page and link popularity is just a small portion. Therefore this is just an advertising gimmick for the link building site to get your business. You need to do your own research on what you will need to do to get your site into the top ten.

3. In house SEO is cheaper

This is another common myth between small internet business owners. Instead you will have to spend several hours on your website optimization. When you have someone create your SEO optimization for you, it is actually cheaper as it frees up your time to work on other aspects of your website. You need to research the different companies and costs first though to get the best company for the cheapest cost.

These are just some of the common myths that appear in the internet business world today. In truth link popularity relies on how hard you work to get your site noticed. The more blogs you join, articles you submit, and forums you join the better results that you will see. When doing these, you need to be sure to include your webpage URL into the signature lines. Creating link popularity takes time, patients, and effort to do it effectively.

A Surefire Internet Marketing Solution

Big businesses and small businesses alike are looking for an internet marketing solution to bring them the best targeted traffic that can be most easily converted into sales. With all of the options out there for marketing your business, it’s hard sometimes to see the best methods for getting traffic and enticing that traffic to buy your product or service. But savvy marketers have a great internet marketing solution to keep consumers thinking about your company in a good way, and make it much more likely that someone will buy from you.

The best internet marketing solution for almost every type of business is to start at least one opt-in mailing list. Years ago, direct marketers purchased mailing lists from companies that gathered the information. These lists were just names and addresses of people culled from a variety of sources. Business owners would then send a piece of mail to each person on the list in the hopes that some would want the product or service offered enough pay for it. Spam is a similar type of thing, only done through email. People send out the same message to hundreds or thousands of people, just hoping a few will bite.

This is a highly inefficient and undesirable way to email people about your business. Not only can it get your account shut down, it’s not like to do anything but alienate the people you’re trying to sell to. But if you had a list of people who were already interested in your product or service and all of those people said it was perfectly okay to send them emails that advertise your company, wouldn’t that be an internet marketing solution that would solve some problems,

If you set up your own email list that people have to agree to join, then you have that targeted list of people who have given you permission to contact them. You can email them as rarely or as often as you want (you don’t want to hound people, but you don’t want them to forget you, either). And you can advertise whatever you want in these emails, without worry of being tagged for spamming people, since they all agreed to get emails from you when they signed up for the mailing list.

An opt-in mailing list is an internet marketing solution that prevents you from having to do the scattershot mailing list marketing of the pre-Internet marketing era. The trick is to get people to sign up for your list. Unless they’ve already purchased from you and are considering purchasing from you again, you’re not likely to attract many people by asking them to join a list so you can send them ads.

Offer your visitors something for signing up for your list. It can be a discount on something you offer, or better yet, give them good information, they kind they were looking for when they searched and found your site. The age-old lure of the freebie is the internet marketing solution for building a mailing list.

3 Blog Writing Tips

Blogs are a great way for anyone to get their ideas across to others and a great way for businesses to do some free advertising. Creating a great blog is an excellent way to drive more traffic to your site. When building your site there certain tips a person should pay attention to when they are writing their blog.

1. Write
When you are writing your blog write it with your reader in mind. When a reader is looking for information that may pertain to your idea they want the information in a way that they can both read and understand easily.

2. Valuable and Worthwhile
With everyone busy life no one has time to waste to look at a boring site. If you cannot think of anything creative to talk about, then try to do interview, or even a book. Anything will do as long as you are not posting useless content.

3. Proofread
It is grave importance that you proofread your material before you push that post button. Once you push that post button that is it the error is out there and there is no way back. Respect your reader and keep your site free of errors and easy to read.

4. Short and Simple
Keep your postings as short and simple as possible because its human nature that people are scanners. You will need to make your point quickly otherwise risking losing your reader completely.

5. Lively
Write to your readers like you would talk to your friend or family member. The more lively your posts, the more snagged your readers will become. Make it seem like you are talking directly to them and only them. But be sure to make your point quickly
6. Links
Use links as often as you can. This will help you create credibility and help establish you to the reader as an expert on the subject. You can also create a network by linking to other similar blogs. The other bloggers will clearly thank you.

7. Keywords
Use your keywords as often as you can it will allow you to stay on task and the search engines will love it. The more keywords you use the higher your rankings on the search engine your blog will appear.

8. Write Clear
You need to write your blogs in a way that the average person can understand. Do not ever try to put more than one idea in a sentence this will confuse your readers. Make sure you use your commas as often as possible

9. Headline
Make sure your headline is easy to understand and should have keywords relating to your blog in it.

If you follow these simple steps, you will have a great written blog in no time with a lot of readers.

3 Benefits of Social Networking

Social networking is an advertising method that uses social networks to build ones business presence on the internet. Although, social networking has been around since the stone ages, it is still in its first stages of development on the internet; it is here to stay. It can be a very powerful tool to an internet business user if it is used correctly. There are quite a few benefits to social network advertising but the more common ones will be listed here.

1. Cost

It is a lot cheaper for a business owner to advertise in social networks than paying for advertising. This is because social networks are free to join and interact. This is a great benefit for those that are just starting out and do not have a lot of money to use for advertising. Also when you use social networks you can prescreen potential customers and create a customer profile. This would cost a lot of money if you would do this outside the social network community.

Also the personal relationship that you create with your new potential customer is more valuable than any other advertising campaign. Too many business owners today still believe in the old advertising philosophy that one size fits all. This belief is no longer true with all the new methods available and if you are following this method you stand to lose a lot of money in the future.

2. Trust

Connecting with your potential clients on some personal level builds trust and credibility. A good rule of thumb for a business owner to follow, especially in social networking, is to offer your services, expertise, or help before a person asks you for it. This will gain trust with the potential client.

You should only offer your product or service only if your client asks. Do not try to jam your product or service in their face as you will lose their trust and you will lose your credibility. If you are not careful when offering your product or service, you could get into trouble for spamming which will also cause you to lose the trust and credibility factor. Instead, you need to follow the practice of waiting till the opportunity to promote is brought to you.

3. Whom you know

When you interact in social networking, you meet people who know people and on down the line. Social networking should benefit both parties so never take more than you are willing to give. If the opportunity presents itself never hesitate to ask for any potential leads from your contact. More often than not you will get a whole list from your contact.

There are many other benefits to using social networking as a marketing tool. To get results from these benefits you need to be sure that you have the time to spend. It takes time to build trust, credibility and relationships.

Online Marketing Promotion

There are several online marketing promotion strategies. You need to find the combination that brings the amount of pre-targeted traffic to your website in order to make sales.

The big online marketing promotion strategies that I’m going to cover in this article include pay per click, search engine optimization, and article marketing.

Pay per click will give you the quickest bang for your buck. You will be able to evaluate your success immediately when you use PPC. Unfortunately, this means putting some of your money on the line. Google’s Adwords program does not require you to pay for up to a month, but if you don’t make the money back immediately, you will be in debt.

When you do pay per click marketing as a form of online marketing promotion, you write a short ad (usually 90-125 characters) that appears alongside the search results on Google, Yahoo, or MSN. Your ads may also appear on relevant web pages if you don’t turn that feature off.

The position of your ad will depend on a combination of the amount you are willing to pay for each visitor and the percentage of people who see your ad and are willing to click through. Therefore, writing a good ad for low competition keywords is the way you make money with pay per click.

Now, you don’t have to pay to show up on Google’s search, but you do have to work for it. You no longer get visitors just because you build a web site. You have to entice Google to list you.

If you want Google to list you high in their search rankings, you must do a number of things on your web site and off your web site to attract the computer programs (also called “spiders”) that Google and the other search engines run to determine search ranking.

Your site itself must be search engine friendly which involves having the right coding in your html as well as contextually driven content. You should also update your site frequently adding more pages to improve your search results.

But you also have to build a web of links to your site. You can do this by submitting your website to directories, making blog posts about your website, and posting to classified sites. One of the best ways to build links is to submit articles to article directories.

Article directories have two valuable purposes for online marketing promotion. One is to build links which increases the chance that your own site will be indexed in the search engines.

But there is another valuable feature to placing articles about your topic on article directories. Established directories have high page rank themselves, and the article you place will get the benefit of that. When someone types in a search term related to your site, it might not show up, but if you have submitted an article to a directory, your article might. Once the person reads the valuable content you have submitted in the article, they will be induced to click through to your website that you list in your resource box. Some of the best article directories include EzineArticles, GoArticles, and IdeaMarketers.

A variation on the article directory is Squidoo. On Squidoo, you create a lens which is several short articles and refer visitors to your site for more information. Squidoo also offers a variety of tools such as embedded YouTube videos, polls, and guest books which make it a unique visitor experience.

There are many ways to get visitors to your site. Pay Per Click, Search Engine Optimization, and Article Marketing are three online marketing promotion strategies.


Find a Niche On the Way ‘Up’

What is your winning Niche? Many aspects of digital success can be compared with other money making strategies. Specifically this includes investing in the stock market and picking winning companies.

You see, in many ways, choosing a keyword or a niche is like investing in shares of a publicly traded company. While many people won’t approach it this way and will instead focus on making money from the big and ‘steady’ niches. The big money tends to come from taking risks on lesser known niches – just like the stock market.

Just as you can make a huge profit from betting on the right horse when trading, you can do the same with digital marketing. Choose a niche or subject matter that is currently quite small but also on the way ‘up’.

Examples of Niches That Exploded

What do we mean when we say a niche that’s going up? Basically we mean any topic that is currently not that competitive but is heading towards world domination.
So an example of this might be CrossFit. Not so long ago, this was an unheard of activity that no one had much interest in. Now it’s one of the biggest trends in fitness by far and has a huge number of fans. Websites that took a risk by focussing on CrossFit are reaping the rewards big time. The same goes for writers who focussed on the Paleo diet.

What niches might come to explode in future? It’s never possible to say for sure but things like Virtual Reality. This will likely be big news going forward while the next fitness trend could well be ‘competitive fitness’.

How to Get it Right

Getting this right is part art and part science. Of course you can never be 100% sure when a niche will take off. But you can certainly keep your ear to the ground to see where the buzz is being generated. And there’s nothing wrong with having multiple sites in different niches to ‘spread your bets’ (which is like creating a portfolio).

Want to get really be an innovator? Then try to influence The Next ‘Big Thing’? Start by making amazing content and generating buzz around it?

Take something you truly love and then use your site to attract more people to a niche that used to be small!

Niche Success: THINK RIGHT

Make Money on Craigslist How to Use the World’s Best Classifieds

Do you know how to make money on Craigslist, Craigslist is the world’s largest and best classified site. And the best part is that almost all of the classified ads on Craigslist are free.

Craigslist started out as a simple email list that Craig Newmark sent to friends in the San Francisco bay area. At first it was a list of the weekend’s parties and events. As his personal list of recipients grew, people began asking him to list a roommate vacancy or a job opening.

Eventually, he decided to put the list online and let anyone post to it. At first, the site was only for San Francisco area users. But in 2000, they set up separate listings for Boston, Chicago, Los Angeles, New York, Portland (OR), San Diego, Seattle, Washington DC, and Sacramento.

The site currently has more than 550 cities in 50 countries around the world.

Craigslist gets 12 billion page views a month and is the world’s 8th most popular English language website.

Knowing this, do you think you could make money on Craigslist,

Well, you need to keep in mind that Craigslist has an internal culture that isn’t overly friendly to internet marketing sales. In fact, the official url is with the .org reflecting the company’s “relatively noncommercial nature.” There is a sense that it’s okay to list your couch for sale but not an ebook.

Still, internet marketers have found ways to make money on Craigslist.

There are several sections to Craigslist including community, housing, jobs, for sale, and services. Craigslist asks that you post internet marketing opportunities in the appropriate services section. For instance, a debt consolidation offer should go in the Financial Services section.

Not all marketers agree with the Craigslist guidelines and they post to other sections at their own risk. For instance, you can create ads for ebooks and place them in the books for sale section or give away subscriptions to your free newsletter in the free section.

Many people promote affiliate marketing and other internet business opportunities in the jobs section. This can be risky as these ads often get flagged. If you get flagged too many times you can lose your rights to post to Craigslist.

The most visited cities are posted under “US Cities” on the right hand side of the screen. San Francisco is, by far, the most visited page on the site. If you want to get your web site indexed quickly, make a post to the San Francisco page.

You can make money on Craigslist if you use the world’s largest and best classified site wisely.

Adwords Elite – How to Make Money Online With a Home Study Course

Adwords Elite is a home study program put together by Jason O’Brien which will show you how to begin making $200 a day within one week of starting the course. Does it sound incredible, Well it gets even better. You’re not going to be working 14 hour days to earn this kind of money. Jason shows you how to do it in less than 2 hours a day.

Jason uses Google Adwords to drive traffic to affiliate sites. If this sounds like “mumbo jumbo” to you, read on anyway because it could make you a lot of money.

When you type a search term into Google’s search engine, there are two types of listings that pop up. One is the organic search results which Google’s computer programs have determined to be the best matches for your search terms. You can’t pay Google to get these rankings.

But, there are also ads that appear on the search page. These are also determined by the search term a user enters. But, an advertiser can buy these ads which are listed above the organic results and on the right hand side.

These ads have a 25 character headline and two 35 character lines of copy plus a link to a web site. That’s not much space to get your point across.

Yet some people have mastered the art of short copy and they turn it into empires.

They do this by promoting affiliate products. Affiliate marketing is simply connecting buyers to sellers. The seller pays you a middleman fee to drive traffic to their site. In the case of some digital products, the middleman fee is up to 75% of the total purchase price.

Adwords Elite is a complete guide to conquering Google Adwords using affiliate marketing strategies.

Many beginners find that they lose money using pay per click techniques such as Adwords. They either get no clicks at the price they are willing to pay or they get too many clicks that don’t convert into sales. Either way, you’re pouring money down the drain.

Adwords Elite helps you to zero in on the best converting keywords. You’ll learn how to filter out the losers. You’ll also learn how to write ads that people can’t help but click on.

There’s a little known technique for getting higher rankings while paying less than the advertisers under you. Adwords Elite reveals this secret for the first time.

The best part about Adwords Elite is that it provides a step by step plan that anyone, no matter how much experience they have, can follow to make money right away with Google.